The Whoa, wait. Apparel Launch

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Hi friends! As most of you have heard, we’re launching a clothing line under our label, Whoa, wait., in just a few short weeks. This project has been in the works for about 10 months. That is a long time to keep a secret! 😉

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When we finally let the cat out of the bag a few weeks ago, we were completely blown away by the love and support y’all showed us! If you missed that (record breaking) post, find it here. #happytears #forreal So, we thought it would be fun to sit down and share the story, explain our role in the collection, and answer the most asked question that we’ve received so far.

From the beginning of our launch of Whoa, wait. Walmart?, we wanted to have a product line. In fact, we’ve had dreams of a product line together for about 10 years now! (If you didn’t know that we’re real life besties OR want to hear the “how it all started” story, you can read about that here.) When the opportunity presented itself, of course we were all in! Our moms are so thrilled that we’re utilizing our undergrad degrees in Fashion and Interiors Merchandising. 😉

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Back in May, after several conference calls, we headed out to LA to meet with the company that we’re partnering with to bring this clothing line to you. We all sat down and went through racks of clothes together. They wanted to learn more about our collective style and get a feel for how and why we choose our clothing. It was so fun! As you know, we’re #stylesoulmates so we agree on style the majority of the time. After that meeting, we began the process of finalizing our first collection. The design team that we get to work alongside is seriously the best! We loved them from the moment we first met, so that makes our job a million times more awesome.

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A lot of you might be wondering what exactly is our role in this clothing line. We get to choose the pieces, colors/prints, and fabrics of each collection. Talking through every detail with the design team helps us get each piece to where we want it to be, for you. Our line is a little bit edgy, but completely wearable for the everyday girls, just like us. We were thrilled to be able to offer our line in missy, maternity, and plus sizing. Something for everyone!

In November, we went back out to LA to help style the photo shoot. We also filmed some short “How we styled it” videos that will be on the product pages on walmart.com. It was so fun, but mostly we just hope that any girl that isn’t sure how to style a piece can access the video, or our site, and feel confident about how to wear it!

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We’ve been asked several times if we’ll continue to share other Walmart products, even those that compete with our line. The answer is yes! Whoa, wait. Walmart? will continue to share finds from various departments. This project started as a place to share cool finds from Walmart, so that any girl, on any budget, can be as stylish as she’d like. We’ll continue to serve that purpose. 😉

Thanks for joining us in this amazing, dream-come-true journey! We wouldn’t be here without each of you!

xo,

Bethany & Amanda